With over 720 million users at the beginning of 2023, LinkedIn has expanded to become the top business network in the world.
LinkedIn has 63 million decision-makers, 90 million senior-level influencers, and 17 million opinion leaders who can help your business connect with the right client. These numbers do show how effective LinkedIn is at bringing in new business.
Although LinkedIn is undoubtedly a popular social media channel, you cannot simply transfer your digital marketing strategies from Facebook and Instagram and expect them to be as successful on the platform. LinkedIn marketing is much more than doing postings.
Our team at Third eye Innovations has put together some key ideas on how to use LinkedIn for your business to assist in creating a tailored LinkedIn Marketing strategy.
A step-by-step guide to using LinkedIn for Business
Step 1: Create a LinkedIn Business Page.
- Personal Account
To set up a LinkedIn business page, you must first create a personal account to act as the administrator, just as you would with any other social media channel. You may already have an account from your time as an employee, but if you don’t and plan to use the platform for business, it’s a good idea to sign up with your work email address to keep all notifications in one place.
- Business page
Simply sign in and click the “Work” icon in the top right corner of your browser to access the “Create a Company Page” section. Once chosen the type of business, you can progress to filling out all relevant details to your business, such as logos and taglines. With everything entered, select ‘Create Page’, and you will be ready to go.
Step 2: Improve the business page.
You should take the time to optimise it for your network and target audiences. This will assist your company in becoming more visible, as well as in increasing audience engagement and gaining a larger following.
Ways to optimise your LinkedIn company page:
- Additional Information Fields
You can specify additional details about your company on LinkedIn, such as a business description, website address, and sector. Even though some of this information may seem unnecessary, you must fill it out as completely as you can because it will help your business show up in search results.
- Custom buttons
The “Follow” button on LinkedIn, which gives users and visitors the chance to keep in touch with your page, will become quickly familiar to you. However, you can customise this button. You can change the default option to “visit website,” “Contact Us,” “Learn More,” and “Register,”. Utilise your creativity to point people toward any events, webinars, or promotions you may have scheduled.
- Keywords & Hashtags
You are probably already aware of the effectiveness of keywords and hashtags if you are running social media marketing campaigns and active organic search campaigns. As Google will index your LinkedIn business page, including natural keywords in your description that are pertinent to your industry and services can help people find you online.
- Cover Images
Don’t waste your page’s cover image, by using a generic business template. Use the space to promote products, services, insights, or anything else that will quickly add value to your audience, keep them interested for longer, and possibly even persuade them to make a purchase.
Step 3: Page the following
You can now start spreading the word and growing your following after setting up your LinkedIn business page. There are several quick and easy ways to spread the word before you begin LinkedIn marketing.
- Share it on your page.
Utilize your personal LinkedIn account by visiting the homepage of your company and clicking the “Share Page” button. This will enable you to introduce your brand to your entire network, along with any news, business updates, and even tempting follow-up offers. Take it a step further and post the link on all of your active social media accounts, including Facebook, Instagram, and others.
- Send follow-up invitations
You can also invite people on your connections list to visit your business page on LinkedIn. However, it will restrict the number of invitations you can send to stop characters from abusing the feature to send out spam.
- Include a link to it on your website.
Include the LinkedIn icon in the footer of your website or any other place you plan to share profiles to your social accounts so that your LinkedIn business page can demonstrate a professional approach to your community engagement.
Step 4: Develop a Linkedin marketing strategy.
You need to provide a steady stream of value with authenticity and thought leadership on social media to convince your audience over time that you are a desirable, viable option in your industry. Social media isn’t just a place to make the “hard sell.” You must develop a LinkedIn marketing strategy.
- Marketing strategy
- What do you hope to accomplish with your LinkedIn Page, possibly in a different way than with your other social media profiles?
- How do you plan to use your LinkedIn business page for your company, including any plans for hiring new employees, generating leads, or establishing your authority through a variety of content?
- If so, what budget are you willing to use? Will you use LinkedIn Ads?
Step 5: Use LinkedIn for Business.
LinkedIn was designed to be a platform for networking. Modern success depends on developing a professional network of business partners, thought leaders from other industries, potential clients, or even just people who are interested in what you have to say. Users are conversing more, especially in LinkedIn groups, which opens up a range of opportunities and value you might not have previously considered for your business.
LinkedIn is a successful recruiting platform because tens of millions of people search for new jobs there every week. There are both paid and free listings available, giving you access to a sizable pool of potential employees.
Longevity on LinkedIn is the key to real rewards. The more time and effort you put into creating your content strategy, engaging your audience, and cultivating a level of thought leadership, the more success you will see from your LinkedIn business page.
LinkedIn marketing tips
Optimize your profile
Any type of business you want to promote on LinkedIn should start with your profile. You need an appealing profile that explains what you do in detail and gives people a reason to connect with you if you want to draw in potential partners and clients.
Your profile is the main pillar upon which the rest of your LinkedIn marketing plan will be constructed. Spending time on its improvement now will give you a much better position later.
Company page
You require a company page if you work in marketing, own a company, or are an entrepreneur. You can provide additional information about your company to potential customers, business partners, and employees by creating a LinkedIn company page.
A Follow button and your company name are visible near the top. You provide more information about your business and a link to your website in the “About” section down below. Posting frequent, interesting updates is necessary if you want people to stick around, follow you, and eventually consider purchasing from you.
LinkedIn posts
There are two primary paths you can take when creating posts. You can either create a brand-new post or syndicate one from your current blog that addresses a concern or problem that one of your ideal LinkedIn connections is facing.
Be active in LinkedIn groups
By joining a pertinent LinkedIn group, you can spread the word about your company, increase awareness of it, and engage in some good old-fashioned networking. There are options for everyone, much like Facebook groups.
Engaging updates
The best updates include an intriguing piece of news or information. It generates some conversation without being overtly promotional. Content that receives a lot of likes will rank higher in LinkedIn’s algorithm and remain visible for a longer period than it would on other social media sites.
Put engagement as your primary goal when creating content. Tell a captivating tale, impart an intriguing fact, or pose a query.
Tips
- Avoid bulk messaging, never stop promoting your products, and interact with other users — the “social” aspect of social media.
- Consider what you can offer them first if you’re about to approach a connection or company about a potential partnership. Additionally, please use the recipient’s name when sending an email.
- On LinkedIn, social proof is also significant. Request recommendations from previous clients and coworkers for your profile. This promotes trust and demonstrates your coolness to potential contacts.
- Approaching individuals and establishing a sincere connection should not be feared.
Conclusion
The best LinkedIn marketing tactics can help you network, establish credibility, and expand your company. Start using one or more of the best practices we covered in this article to market on LinkedIn.
